Connecting Kids with Nature

The U.S. Forest Service and the Ad Council have teamed up on a national Public Service Advertising (PSA) campaign designed to encourage America’s youth—specifically tweens aged 8-12 and their parents—to re-connect with nature. The three-year campaign includes TV, radio, outdoor and online PSAs. The goal is to help families create first-hand experiences in our forests that will establish a life-long love of nature and an interest in conserving natural resources.
As part of the campaign, the Forest Service and the Ad Council launched a fun new campaign Web site www.DiscoverTheForest.org on June 10. The site helps families find ideas for outdoor activities along with educational and conservation information. The site also includes a new interactive tool, powered by Nature Find™, which enables users to search for nearby forests and parks, as well as downloadable activities to print and take along when they visit.
A related note from Tiajuana Cochnauer, Acting Director, WO Conservation Education - "...As you click on the interactive map, you may find that all our National Forests are not linked to the little red "pinheads". We're adding all the sites that weren't in originally. I don't have a date as to when they'll all be there, but we're working on it. As the popup says, "Please be patient"--we know you're important!..."